About the Author
From $600 Immigrant to $70 Million CEO
Byong Ku LEE is the CEO of RAYDEL, a global healthcare company headquartered in Australia. With only a night middle-school education, he emigrated to Australia in 1982 carrying just $600, alongside his new bride. He opened a small health food store in Sydney in 1986, growing his venture into a global enterprise with branches in 13 countries, including Australia, Korea, Japan, China, India, Canada, Spain, Singapore, Malaysia, Vietnam, and the USA. Today, Raydel generates annual revenues exceeding $70 million.
A 30-Year Battle Against Cholesterol & Hypertension
In 1997, Lee discovered Policosanol on the Caribbean island of Cuba—a moment that completely transformed his life and business. Thus began his personal mission against chronic disease. Cardiovascular diseases are the leading cause of death globally, with cholesterol as a primary risk factor. Determined to find the legendary "blue pill" for cholesterol, Lee traveled spontaneously to Havana, where he learned about Policosanol, a natural ingredient developed by Cuba’s National Center for Scientific Research, credited with protecting cardiovascular health in the world's renowned centenarian nation. Could increasing HDL prevent hypertension and cardiovascular diseases? Could sharing this discovery save millions? This revelation became Lee's life's purpose. To this day, he spends over 120 days annually traveling worldwide, passionately spreading his message. In an era where longevity matters more than ever, this global healthcare CEO's relentless quest to create a disease-free world continues stronger and more fiercely than before. For Lee, this journey is his "Best Option" for himself, his family, and humanity.
Table of Contents
Chapter 1: Nobody Is Useless, No Life Is Insignificant
No One Chooses Poverty 11
A Single Word Can Change a Life 20
Others' Happiness Became My Own 28
"First Succeed Yourself, Then You Can Help Others" 37
Nothing Is "a Given" 47
Sometimes Life Takes Unexpected Turns 56
Why I Went to Australia Without Speaking a Word of English 63
Chapter 2: What Makes an Entrepreneur
Ambition Doesn’t Guarantee Results 77
Everyone Has a Weapon 84
The Best Option 92
When You Hit a Wall, Go Back to the Basics 101
Opportunity Wears an Ordinary Face 112
No One Is Born an Entrepreneur 121
The Price of Trust 133
Chapter 3: Any Place Can Be a Land of Opportunity
nother Opportunity: Cuba’s Blue Pill 145
Cuba, Through Fresh Eyes 155
Cuba: A Medical Haven, a Biotech Powerhouse 167
A Crisis Hits My Business 170
Where Would I Get My Money if You're Gone? 177
Working for Yourself 185
You're Saying I'm Selling Drugs? 193
I Handed You a Diamond—Why Worry? 200
Turning Impossible into Possible 206
How a Shack Theory Gave Rise to a Basic Science Lab 213
Chapter 4: A World Where Even One More Person Can Be Happier
"Life is Short!" 229
Toward a Better Life 246
Cuba and Us—Friends and Family! 264
Publisher’s Review
An ordinary young man with no natural talent becomes the CEO of a world-renowned global company!
Chairman Mr. Lee, a pioneer in the global healthcare industry, emphasizes that life is a series of big and small choices. What matters is not making the best choice from the start, but making the path you’ve chosen the best possible one. His unwavering philosophy through failures and crises ultimately led to success. This book is not just a success story. Through his experiences of overcoming countless challenges and hardships, readers will learn how to seize opportunities and gain the power to turn the impossible into reality.
Key Messages You Can Learn from This Book
✔ Poverty is not a choice, but changing your life through choices is possible.
✔ Entrepreneurs are not born—they are built through trust and experience.
✔ Opportunity comes in an ordinary form; those who recognize it first succeed.
✔ The power to turn the impossible into possible comes from making the right choices.
✔ Maintaining trust creates greater value than short-term profits.
✔ Life is short. Happiness is the top priority, and good health is essential for happiness.
✔ To stay healthy for a long time, keep your cells and blood vessels healthy!
If you dream of a better future than today, you too can create the “Best Option.” This book will help ensure your choices lead to the best possible outcomes.
Praise for the Book
Myung-min Kim(Actor)
I affectionately call the author "Byung Ku." His speech is humble, even a bit shy, yet his stories have an irresistible charm. At 70, his honesty and contagious passion captivate you, effortlessly transforming strangers into customers, friends, and brothers. After reading his 30-year journey with Cuba, you will undoubtedly become a fan—as I am.
Monk Gihu(Jeongbeopsa Temple, Sydney, Australia)
Compassion for life manifests through respect and love, accompanied by deep reflection, numerous trials, and perseverance. Chairman Byung-gu Lee has chosen this path resolutely, and this book beautifully captures the hope, peace, and love from his footsteps of struggle. This is a sacred and heartfelt gift.
Yong-won Yoo(Member of the National Assembly)
"Nobody is useless, no life is insignificant." Overcoming severe childhood poverty and numerous trials, Byung-gu Lee built a global business and even became a respected civilian diplomat. His life story offers powerful lessons for everyone, especially the young people who will shape Korea's future. I highly recommend this inspiring read.
